Your target buyers are exposed to higher volumes of content than ever before. And to grab their attention, you need to create large volumes of relevant, compelling content that are aligned to the buying journey of your target customers.
To fulfill this never-ending demand, today’s marketing teams are in a race to crank out high quality content. But mastering the art of generating content that works first requires that you understand your customers’ buying journey. What do your target customers care about? What are the stages of their buying journey? What resources do sellers need to progress them to the next stage?
For marketers to answer these questions, partnering with the sales organization is paramount. Sellers are the eyes and ears into your market, and often have long-standing relationships with target customers and prospects. If marketing can successfully harness this precious industry and customer expertise, they put themselves in a much better position to create relevant, impactful content that aligns with the needs and wants of their modern buyers.
Kelly Smith-Dotson, CMO at SAVO, delves into these issues in her recent post: 4 Tips for Forming a Productive Partnership Between Marketing and Sales. Kelly believes forming a strong alliance between marketing and sales is key to ensuring that modern buyers are on an effective path to conversion. It’s no longer effective for sales and marketing to live in isolated silos; they need to speak the same language, align to similar goals, and partner together to grow their clientele.
She closes her post with 4 tips to form a productive sales and marketing partnership – my favorite being add some personality! To see these tips in their entirety, check out Kelly’s original post, which first appeared on the Salesforce Blog.